Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth rate of 16%.
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I think we’re all finding it more difficult than ever to be marketers these days – results expectations are high, budgets have shrunk, resources have been cut and consumer spending figures are slower than in the past. In other words, delivering a stellar, or sometimes even acceptable, return on marketing investment (ROMI) is tougher than ever to achieve. Of course, the fact that the environment is tough doesn’t mean no one is buying anything, it just means that each consumer purchase is more considered and the competition for each consumer dollar is more intense.
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NEW YORK (AdAge.com) — In its heyday, “This is Your Life” was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc.
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NEW YORK (AdAge.com) — One of the more popular Google searches over Thanksgiving was “Walmart Black Friday store map,” which may go a long way in explaining some of the numbers being reported.
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It is time again to ask 20 questions about advertising, marketing, the media and popular culture. Is there anything more annoying than commercials that pretend a made-up word or phrase — say, “holisaleabration,” heard in current spots for A.& P. and Waldbaum’s supermarkets — is so difficult to pronounce that the announcer is required to repeat it incessantly?
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College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing’s 9th annual College Explorer survey, conducted by Harris Interactive.
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WASHINGTON (Nov. 30, 2009) While customer traffic remained sluggish during the month of October, restaurateurs tended to be more hopeful about their prospects for the future, according to the latest monthly operator survey from the National Restaurant Association.
The NRA’s Restaurant Performance Index, or RPI, posted its first gain in three months, registering 98.0 for the month, an increase of 0.5 percent over its September level of 97.5. Based on a 100-point scale, the RPI is a monthly composite that tracks the health and outlook of the U.S. foodservice industry by monitoring sales, traffic, labor and capital expenditure.
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The popularity of store gift cards is plummeting, according to research and advisory firm TowerGroup. The reduction in card spending is reflective of less confidence in retailer inventories and stability. TowerGroup expects store gift-card spending volume to fall by 7%, with a modest increase of 3% in general-purpose cards in 2009, according to “Gift Cards: Still Better to Give than Receive,” a report released today.
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LONDON (AdAge.com) — Some 300 attendees gathered at the Saatchi Gallery last week for Ad Age sibling Creativity’s technology conference, Creativity and Technology, were treated to musings on bleeding-edge digital communication from Europe’s top talent in advertising, technology and design. Speakers ranged from agency creatives and technologists to writers such as Adam Greenfield, author of “Everyware” and head of design direction at Nokia.
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This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats.
It’s noticeable at all food stores, even those targeting high-end shoppers: Whole Foods Market is trumpeting 10 great wines for the holiday, all at $15 or less.
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