THERE IS LITTLE DOUBT that sex fascinates us all, but to the business man, the advertiser, it has an added dimension of interest — it sells.
That sex sells is shown by one of the fastest growing brands in the world, Herbal Essences Moisturizing Body Wash, whose sales climbed from zero to $700 million in 7 years. In a June 24, 2002, article in the New York Times, James R. Stengel, Global Marketing Officer at Procter & Gamble, said that the target audience for Herbal Essences, the young single consumer, responds to the advertising, and that it’s important that P&G stays true to what created this brand.
Filed under: Advertising, Branding, Creative
